California Scratchers

“Feel Good” tv spot

 

Sometimes the creative strategy doesn’t need to be over complicated in order to be the best for a brand's growth.

 

For this piece for California Scratchers, the simple truth that it feels good to win was enough. This strategy leads to endless executions of memorable creative that stands out from the clutter.

 

 

 

 

The future is here, and it is awesome.

© 2017 Awesomesauce. All Rights Reserved.

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