Fiat

“Duel of the Scorpions” digital video

 

 

For Fiat’s launch of a new Abarth Experience website, they challenged us to create a film that would personify the passionate, dark side of the Fiat brand. Our solution brings the Scorpion Souls of the 500 and 124 to life in an aggressive, yet playful duel driving film, elevating the logo in a way that embodies the energy and grit of the brand. As the lead agency on this project, we worked closely with FCA’s other agencies to deliver over 50 digital and social assets including cinemagraphs, boomerangs and a sound library for each model.

 

 

 

 

 

The future is here, and it is awesome.

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