“Command Bar with Alexa” launch/digital video



Our brief was to showcase the product's beautiful design, highlight it's features, and reveal Alexa's iconic blue dot.

But this video had a lot of work to do.

First, it launched the Polk Command Bar, the only sound bar with Alexa built in - at a large press conference at CES. Then, it had to appeal to consumers on the Polk website and across digital media buys. And, finally, cut downs had to drive followers and conversions across the social media landscape.

Looks like it's working.



The future is here, and it is awesome.

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