Susan G. Komen

“Milestones” tv spot + integrated campaign

 

The 3Day is a 60-mile walk, taking place over a three-day period; the walks raise as much as $80 million annually - by just 40,000 participants.

To drive registration, we leveraged the loyal repeat walker network while attracting new walkers to register and feel like they are part of the 3Day family.

The strategy was to recreate the walker experience in an authentic manner, by casting past walkers and then engaging the 3Day community through social media out reach.

The future is here, and it is awesome.

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