First 5 California’s ad agency partnered with Awesomesauce to create a campaign celebrating the importance of early childhood development while maximizing their budget. Collaborating with our Colombian animation team, we seamlessly blended vibrant animation with heartfelt live-action storytelling. The result? Four compelling spots, delivered for the cost of just one spot from the previous campaign, that stood out in the category and exceeded engagement benchmarks across broadcast and digital platforms—delivering exceptional creativity and value.