Kurt Browning, Olympic medalist and world champion ice skater is back for another campaign for Canadian bank HomeEquity.
The package was scheduled to shoot in Toronto in March 2020, but due to COVID, we postponed to July 2020. Ours was the first permit issued for filming in the Greater Toronto Area and we are proud to share that our production became the permit office’s example of how to safely shoot at a practical location with a full 50-person crew.
This is the second campaign featuring Kurt. As usual, we handled creative development, production and post for the four :60 broadcast spots. This time, we also wrote the ten 15/06 second spots designed specifically for digital and oversaw the still shoot as well as created the ads for the digital display campaign.
The campaign launched in the Q3 2020 with remarkable results.
“Kurt’s Back” tv spot
“Kurt & Don” tv spot
The Awesomesauce team provided full service agency and production company resources from inception to delivery, to create this campaign for Canada’s HomeEquity Bank. Services included creative strategy, celebrity talent search, focus group/research, digital and broadcast creative, production and post production for five broadcast spots, a Facebook campaign and additional digital deliverables.
“Kurt & Sons” tv spot
“Ask Bob” web series
Bob isn’t an actor, he’s an employee at Canada’s HomeEquity Bank. In this series of ten two-minute episodes, Bob addresses commonly asked questions about managing your money. With the help of props and an HEB influenced Chesterfield Club chair, the tone is quirky and friendly. These are informational videos done the Awesomesauce way.